Our Mission
& Values

Welcome to Genovo

About Genovo

Meet Team Genovo >

Here’s what makes us tick:

Our Mission

As a lean and creative company with one eye on ambitious growth targets our mission is key to realising our goals.

Inspiring ambition, stimulating innovation, driving business advantage through the provision of online workflow and reporting solutions.

To achieve our mission we recognise the need to constantly:

Encourage, develop and reward our employees, to help them realise their full potential and happiness.

Encourage a questioning and creative environment whereby processes and technology can be continuously improved.

Remember that ultimately we exist to serve our customers, and the realisation of their business advantage through the use of our innovative technologies.

Our Values

Our values shape us as individuals, as a team and as a company. We believe that everything we do and create – be it our software, content or corporate culture should be:


lexible -We live in a world of rapid change and nowhere is this more evident than technology. Innovation is key to the fortunes of any technology company. To ensure we can evolve with the changing needs of our customers, we build future-proof and truly scalable software solutions and have invested significant resource developing our own agile platform - the Merlin DocGen Engine TM.


ewarding - We love what we do and we hope you like the results. If so, please help spread the word amongst your peers and colleagues. Equally, if there is anything you think we could do better then please let us know.


mpowering- We cherish our customers and believe every single one of them should expect and receive a great service. After all as a subscription-based business their continuing happiness is critical to our success. We also recognise that an increasing familiarity with online services and a rise in flexible working practices has changed people’s expectations of support and they typically prefer to answer their own questions, on their own schedule. So we have developed a range of self-help support resources tailored to the needs of our users. Do-it-yourself support no longer means less service, but it certainly helps keep our prices extremely competitive for all of our customers.


imple- As advocates of the KISS principle we believe simple and intuitive design and an intelligent user interface can make the most complex software applications child’s play to use. In terms of our reports we champion the principles of the Plain English Campaign and employ a clear, concise and jargon-free writing style.


onest - We are proud of our integrity and prize honesty and transparency in our dealings with our co-workers and customers. We believe you shouldn’t have to rely on well-crafted marketing spiel or a stage-managed demonstration to decide whether a piece of software is right for you. Hence, you can sign up and get full access to Genovo for 30 days completely free of charge. We also appreciate that circumstances change and you may no longer require our services. No problem. You can cancel your subscription at any time.