How you can customise your Genovo account to reflect your company branding and content preferences

How you can customise your Genovo account to reflect your company branding and content preferences

Nigel Ogram

‘Customise’ (or ‘kʌstəmʌɪz’ according to the Oxford English Dictionary) has existed as a verb for just over 100 years. The simplest definition is “to change something to make it suitable for a particular person of purpose”.

Team Genovo has worked with hundreds of advice firms and thousands of advisers over more than a decade. One thing we learned quite quickly was that although the profession is highly regulated, there’s still plenty of scope for advice firms to personalise the way they deliver advice to their clients.

From day one, Genovo has always offered a customisation suite for users to tailor their Genovo account to their own way of working without having to pay Genovo to do it for them. It has always been one of the main differentiators between Genovo and our competitors.

The extensive Genovo customisation suite is split into two distinct areas:

  • Branding – multiple options to control what your reports look like.
  • Content – control what’s actually in your reports.

Branding

Probably the biggest single customisation feature – Report Theme allows you to control the fonts, colours and styles of the headings, text and tables in your report. This allows you to create highly personalised, reader-friendly and compliant reports, as well as ensure brand consistency. Choose from over a hundred fonts, multiple text styles, nine different bullet point styles and over 16 million colour options.

This section of the Genovo Knowledge Base contains multiple articles about Report Themes.

To help satisfy the consumer understanding outcome of Consumer Duty (Section 8 in PS22-9, in case you were wondering…), clients need to understand your suitability reports. To understand them, they need to read them and there’s more chance of clients reading your reports if they look attractive.

Genovo’s bolt-on extra Report Title Page Image feature allows you to apply your own full-page image to the title page of all your reports, giving them a more ‘magazine-like’ feel.

This Knowledge Base section explains everything you need to know about Report Title Page Image and also includes a short video tutorial.

Because people do actually ‘judge a book by its cover’, we’ve also created another Knowledge Base article that explains the many different ways you can customise your report title page.

Adding a company logo to your Genovo account is probably the first customisation that new users make to their Genovo account when they start their 30-day free trial. Your logo is a major part of your brand and incorporating it in your reports helps to communicate that brand to your clients. This Knowledge Base article explains how to do this.

Favicons are optional and appear in the top right corner of your report pages and also at the top of your Genovo app sidebar.

This Knowledge Base article explains how to upload your favicon.

Having the adviser’s headshot on your report title page and signature on the declaration page is a great way add some personalisation to your suitability reports. It’s optional for those that prefer not to include it.

This Knowledge Base article explains how to upload your favicon.

There are two types of footer in a Genovo report – the report title page footer and the report page footer. As the name suggests, the report title page footer only appears on the title page, and the report page footer appears on all other pages. All accounts have a default report page footer consisting of the company name on the left and the page number on the right.

The ability to create a custom report title page footer is available to all account types and is covered in this Knowledge Base article.

However, report page footer is only available as standard to Genovo Company Plan Midi accounts or above. For Solo, Company Starter or Company Mini plans, we can make report page footer customisations for you for a modest charge, depending on the complexity. This Knowledge Base article explains more.

As well as the ability to include adviser headshots and signature mentioned above, you can also configure how your name and job title are shown on the report title page, as well as the company name and address.

This Knowledge Base article explains how to do this.

brand theme is a pre-configured collection of formatting choices including logos, colours, fonts and other styling choices, which can be set up within your Genovo account, and then – with the click of a button – applied as a “skin” to a report at the point of generating it.

A brand theme consists of:

  • Report Theme – the colours, fonts and styling choices of text, tales, bullet points etc.
  • Report Title Page Image – the full-page image on the first page of a report
  • Logo & Favicon – your firm’s logo, plus a smaller version of it in the top-right corner of report pages
  • Report footers – there are two – one for the report title page and another the rest of the report
  • Company details – the company name and address

All Genovo accounts have a single, default brand theme, but over the years we’ve been asked to allow our users to have multiple brand themes within a single Genovo account by freelance paraplanners, networks, service providers and even just firms with multiple locations.

So – we built it! A bolt-on extra allows you to select with brand theme applies to any given report – this saves huge amounts of time applying styling changes to the finished report.

There’s an entire section of the Genovo Knowledge Base dedicated to Brand Themes.

‘GUI’ is a techy term and stands for ‘graphical user interface’, or in plain English, the stuff on screen – icons, buttons, checkboxes, links, etc. A GUI theme is simply how those elements look. Many Genovo users are happy with the standard Genovo blue and green colour theme, but if you want to customise the primary and secondary GUI colours to match your company branding, you can. This Knowledge Base article explains how.

Report content

There’s no point in having a professional-looking and visually appealing report if the content is difficult to read. We take great pride in the content of our reports, even undertaking a complete review of the 750+ snippets and 3,500+ advice options and reasons when Consumer Duty was introduced.

Genovo is perfectly usable ‘out of the box’, and whilst we discourage users from making changes to some Genovo content (e.g. Product Information, Technical Notes, etc), we whole-heartedly encourage content customisation it for the vast majority of it.

So – we’ve built several features to allow you to tweak the existing Genovo content or add your own.

A Genovo report is built with ‘snippets’. A snippet is a bite-sized chunk of content. Each section of a Genovo report is made-up of a number of snippets, some of which are always included and some of which are triggered by rules (for example, you don’t get a Recommended Withdrawal snippet if you’re not recommending a withdrawal!)

All snippets are customisable using Report Content Manager – a feature that allows you to customise and manage the entire boilerplate content of your reports and report templates.

You can create a custom version of a Genovo snippet, or you can create your own custom snippets.

There’s an entire section of the Genovo Knowledge Base dedicated to Report Content Manager, including a very useful video tutorial.

Report Section Manager is an optional bolt-on extra feature and works hand-in-hand with Report Content Manager. As the name suggests, it allows you to manage which report sections appear in Report Builder for the five different report types. It also allows you to create your own custom sections.

The Genovo Knowledge Base includes half a dozen articles about Report Section Manager, including a short video tutorial.

Many steps in Genovo’s wizard sections are completed using advice options. These are selectable options designed to save time by offering a user a choice of possible entries for that step. Genovo works perfectly well ‘out of the box’ but again, we actively encourage users to customise advice options to their own preferences and remove options that aren’t relevant to their advice proposition.

This is done with the Advice Option and Reason Library. As you’ve probably come to expect, there’s an entire Knowledge Base section dedicated to this feature, including a great video tutorial.

Genovo’s Attitude to Risk library, offers 16 ATR profiles, plus an integration to Dynamic Planner, plus the ability to create multiple custom ATR profiles. All of this can be managed through the Attitude to Risk Library.

Continuing with the library theme, Genovo’s Investment Library allows you to save and manage information about the underlying investments that you frequently recommend to your clients. This saves lots of time when making new recommendations or advising on changes to existing investment strategies.

This section of the Genovo Knowledge Base covers everything you need to know, and also includes an informative video tutorial.

Genovo’s Provider Library allows you to manage which providers are shown in new recommendation sections in Genovo. The standard Provider Library contains about 100 popular insurance companies, banks, building societies, investment houses, platforms and wraps which are all maintained for you. You can also add your own providers to the library, or hide providers that you don’t use.

As usual, there’s an entire Knowledge Base section dedicated to this feature, including a video tutorial.

The Plan Charges Library is where Account Owners and Account Admins can save and manage charges information for plans and providers that are frequently recommended by the financial advisers / planners within their company.

This feature can save lots of time, as the plan charges for a new recommendation can be entered with just a couple of clicks.

As you’ve probably guessed, there’s an entire Knowledge Base section dedicated to this feature.

Nigel’s knowledge

The primary functionality detailed above is designed to allow you (not us…) to be able to tailor your reports to your requirements. No more having to ‘put up with it’ regarding the look and feel and the content of your suitability reports.

In addition to all the above, there are several other configurable elements of Genovo, for example:

Further reading

You’ll find loads more really useful information in:

Of course, if you’re still stuck, or just need a helping hand, you can always submit a support ticket and we’ll get straight back to you.

Finally – make sure you don’t miss any of our hints & tips – subscribe and get email alerts when we update our blog.

Written by Nigel Ogram

Nigel has worked in financial services in one form or another for over 35 years. After a few years as an adviser, he started his paraplanning career in 1997 and quickly found an affinity for building and establishing systems and processes designed to drive efficiencies. While paraplanning, Nigel also developed and marketed an Excel-based factfind / needs analysis system, which opened up a new path working with financial services software. This continued with roles at Synaptic Systems, where in addition to being the in-house subject-matter expert on the core applications, Nigel developed a passion for helping advisers and their teams integrate software effectively and profitably within their businesses. Outside of work, Nigel is a confirmed “petrolhead” with a strong interest in motorsport, which he often combines with his second hobby – photography, which he shares with his two sons.

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